Creating the Life You Want

One of the most substantial elements to Creating the Life You Want are the people you surround yourself with.

There is a saying:  “Show me your friends and I’ll show you your future.”

Every responsible parent knows how important the relationships our kids have is to their future.

Robert Fritz was a mentor I had hired years ago to help me create the success I desired for my auto dealership.

In his book “Your Life as Art”,  he has a Rule of Thumb on this issue:

“Surround yourself with people who support you, support what you are doing, and root for your success. Avoid people who do not support you, do not understand you, do not like you, do not wish you well, and would like nothing better than to watch you fall on your ass.”

Life is all about relationships.

And as with everything else in life – Principles Rule.

Two very powerful and foundational habits, as taught by Stephen Covey, for cultivating and maintaining relationships that are positive rather than negative:   Seek First to Understand, Then to Be Understood and Think Win-Win…OR No Deal

 The truth is each and every one of us would be better off having no friends than the wrong friends.

Sometimes you just need to take a stand for yourself.

How do you pick who to let into your Creative Circle of Influence:

They must be truthful and integrity based.

They must know you well enough to have valuable insight into who you really are – what motivates you, what your strengths and weaknesses are.

They must actually like you…just the way you are.

They care about your success….they care enough to be TRUTHFUL.

The Wisest (and Richest) man who ever lived – Solomon – has words on this as well:   “The righteous choose their friends carefully,  but the way of the wicked leads them astray.” – Proverbs 12:26 (NIV)

In the end, it all comes down to our freedom to choose and our freedom to act.

We can choose to allow ourselves to achieve success or not by the choices we make.

I love the old story of a man who believes in God with undying faith.

One day a flood comes and water begins to rise and rise and he is forced to climb out onto the roof of his house.

Civil defense sends a boat to rescue him. He refuses to go and tells his would-be saviors that he has faith in God and that everything will be all right.

He then refuses help from a helicopter that attempts to rescue him.

The water keeps rising until the roof is now underwater, and he is havingtrouble keeping his head above water.

In a last ditch effort, the Coast Guard sends in a small submarine to save the drowning man. He waves them off and says, “Don’t worry, I believe in God.”

As his last words are uttered, more bubbles than sound, he drowns.

He wakes up at the Pearly Gates.

When he realizes where he is and what happened, he is really mad!

“I had faith in God, and what does he do? Drowns me!!”

Saint Peter shakes his head, smiles and says, “God sent you a boat, a helicopter and a submarine. What more do you want!”

Surround yourself only with people who really support you and your cause; and eliminate from your Circle of Influence those who do not.

My challenge to you: How do these Principles and Rules apply to your business life?

Where you see the word “Friends” substitute “customers” or “Target Audience” when appropriate   Learn More at Who Should You be Selling to? 

Life/Circle of Influence = Business

Creating the Life You Want requires that you have a clear understanding of WHO should be in your life in the first place.   Begin with the End In Mind.

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Principles Rule: Be Authentic

Be Authentic: “Only you can be you.”

We are all created UNIQUE.

Research shows that the average person has between 500 to 700 different skills and abilities – WOW!!

And no one else on earth can use these skills and abilities, in their combination, like you can.

DNA molecules can unite in an infinite number of ways – 10 to the 2,400,000,000 power. That’s 10 with 2 billion zeros after it!!!!

There never has been and never will be another YOU.

The secret to successful marketing is to uncover what makes you and your business Unique (your USP – Unique Selling Proposition) and then Tell your story to the world and tell it often.

Every woodworker knows that the most effective and efficient way to work with wood is to work with the grain rather than against it.

It’s the equivalent of “working smarter, rather than harder.”

The expression “Sawing against the grain” means working against oneself; not getting the most out of the effort you put into something.

If you “cut against the grain” the resulting board is not as strong as one that was cut with the grain.

In the same way, when you act in a manner that is “against the grain” of who you are, or not authentic, it creates negative tension.  It requires you to expend more effort and energy which in turn produces less than the BEST results possible FOR YOU!!

When you act, speak or write consistent with the way you were Created, in other words – authentic; you experience fulfillment, satisfaction, and the Best Results possible.

Being authentic means “Doing all the Right Things Right all the Time.”

This by the way was Vince Lombardi’s definition of a Winner!

What are the Rewards of being Authentic?

The quality of your life improves

Doing (and saying) the right thing for the right reason in the right way is the key to the quality of life, and that can only come through the power of an educated conscience that aligns us with vision, mission, and true north.”          – Stephen Covey

It puts you in control of the situation rather than the situation controlling you.

“The hand of the diligent will rule, but the lazy will be put to forced labor.”            – Proverbs 12:24

“People can get many good things by the words they say…;
– Proverbs 12:14

“The deceitful walk a thorny, treacherous path; whoever values life will stay away.”  – Proverbs 22:5

“In the end, people appreciate frankness rather than flattery.”– Proverbs 28:3

You get the respect, admiration and trust of those in your Circle of Influence.

Being authentic is being honest. It’s being real. It’s being courageous.

It’s human nature to follow the “path of least resistance”; To just “go with the flow”. To always look for the easy way; To avoid conflict by telling people what they want to hear rather than the truth.

This is true in marketing as well.

We have come to accept that most ads are exaggerating the benefits and minimize the risks to prospective clients.

Heck, as a society, we have come to accept and condone lying at the highest levels of our government leadership.  Look at Bill Clinton/Monica Lewinsky affair and the gyrations around the truth and the public thought nothing about it.

What we learned as a society was that a person can lie and cheat and lack moral character – and yet not forfeit his political career.

We see broken promises (lies) every day at the highest level of our leadership and the majority of people accept it as “normal”.

But…to be a 3% er, you have zig when others are zagging.

Trust = Competence plus Character/demonstrated over time.

Since that is not “normal”, can you only imagine what rewards awaits a trustworthy person?

When I was selling cars for a living, I always understated rather than overstated benefits.

I later created a Rule for myself and my employees of UnderPromise/OverDeliver.

When we followed this Rule, it was easy to Honor every Commitment we made.  Which created trust.

The worst kind of deceit is self-deceit. It is impossible to be authentic while at the same time practicing self-deceit.

We cannot be one person in our private life and someone different in our public (business) life.

 Why is it so easy to lie?

Everyone of us is guilty of dishonesty at one time or another.

We lie to promote ourselves, to protect ourselves or to manipulate others.

Deceit comes in a number of different categories but can be summed up in two distinct forms:

  • Distortion of the truth
  • Outright hiding of the truth

 There are always consequences to deceit.

Deceit causes never-ending stress in your life.

Having to constantly think about the lies and when you told them forces you to constantly think about them so that you don’t get caught saying something contradictory that would expose those lies.

Sooner or later, all lies are found out, and when that happens, your Circle of Influence diminishes, and the quality of friends and customers diminishes with it.

It’s the Birds of a feather syndrome.

Being Authentic is an easier way to live and conduct business and the rewards are higher because there are fewer people at the top to have share them with.

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Change the Way you Think

When you change the way you think you change your results because all thing are created first in your mind, then in reality.

“If you want to make minor, incremental changes in your life, work on behaviors, practices and attitudes.
But, if you want to make significant, quantum improvements, work on the way you think, your paradigms.”

And Learn to ask Smart Questions because the Question is Always the Answer.


What would your business look like if you changed your thinking from a  “Customer Service” philosophy to “Customer Helping” philosophy?

This is the Principle of Servitude Heart: You can get everything in life that you want if you’ll just help enough others get what they want.

What do customers want?  Help!

They want answers, they want information, they need service, they want to place an order, they want a solution to a problem…they want HELP!


How would your business be better if you focused on Principles NOT policies & rules?

With rules (or policies and regulations) you, or more importantly, your employees, only have two ways to do something, the right way and the wrong way (according to whoever wrote the rules).

Rules are like sticks, they’re unbendable. You can use them to prod, threaten or even beat someone with but when a rule doesn’t work, your employees only choice is to “break” it…and likely suffer the consequences. It’s classical two-dimensional thinking.

Principle-centered thinking on the other hand is three-dimensional thinking in that it allows you to stand apart and see the whole terrain.

Principles will act as your compass in that they always point you toward True North whereas  rules, policies or regulations are more like a map. They are only good as long as the terrain or the market doesn’t change or you haven’t been given the wrong map.

Stephen Covey defines a Principle saying they are:
Universal – They work anywhere.
Timeless – They work all the time.
Self-evident – You can’t argue against them.

Another way to view a principle is to see it more like a rope. They conform to the changing circumstances without having to be compromised. You can lead easier with a rope than a stick, especially if your terrain is chock full of obstacles. It allows for a certain amount of flexibility, while never allowing to get off course.


What would happen if you spent as much time, effort and money on keeping existing clients as you do creating new ones?

Do you know what the Lifetime Value of your customers or clients is? See my blog  What Are Your Clients really worth?

Most business owners don’t know the average profit they make from a customer over their lifetime and it’s costing them a fortune.


Start with…Yes!
When a customer or client makes a request or asks a question or complainsgive them the hope of help.

Words are important and your first response has to be one that gives them a sense of hope that is focused on the positive, the creative, the willingness to help them find a solution.

Answer the way you would want to hear it if it were you asking the question, offering a gripe or making a request.

It’s all about your First Response…use words like:
Yes! Let’s figure out how to…
No problem!
I’m sure there’s a way we can…
I love challenges.
Let’s see what we can do.
You bet, the best way to handle that is…
The fastest way to get that done is…
The easiest thing to do is…

The words you use, the tone of your voice and your body language start with your intent. Your intent has to be one of servitude.


Is that the Best we can do?
At the end of every day ask yourself these questions:
What did we do right today?

What did we do wrong?

What could we have done better?

It’s Constant Improvement mentality of  Is that the Best we can be?

Change the way you think and you change the way you behave which changes your results.

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Knowing Where to Put the ‘X’

Principle: “Knowing where to put the ‘X’ in each part of your life is a critical determinant of everything you accomplish.”

There’s a story about a nuclear power plant had a malfunction that their own engineer’s couldn’t solve.

The plant management finally called in one of the nation’s top consultants on nuclear power plants.

For two days, the consultant walked around the plant, studying hundreds of dials and gauges, taking notes and running calculations.

At the end of the second day, he took a marker out of his pocket, climbed up a ladder, and put a large black “X” on one of the gauges.

“This is your problem,” he explained. “Repair and replace the apparatus connected to this meter, and the problem will be solved.”
He then left.

The plant engineers did as he suggested and sure enough, this fixed the problem.

About a week later, the plant manager received a bill from this consultant for $10,000…for “services rendered”.

The plant manager was surprised at the size of the bill.

After all, he reasoned, the consultant had only spent two days, walked around a little bit, placed a “X” and left. $10,000 seemed like a lot of money for such a simple job.

He wrote back to the consultant, “We have received your bill. Please give us a break down and itemize your charges.

It seems all you did was to write a big ole “X” on a single gauge. Ten thousand dollars seems excessive.”

A few days later, the plant manager received a new invoice from the consultant. It said, “For placing an “X” on gauge: $1.00. For knowing WHERE to put the “X”: $9,999.”

Having a clear and honest understanding of who you are, and what’s important to you is what separates the superior from the average.

It requires Honesty to step back and look at ourselves objectively to see what Current Reality really is in regards to these talents AND then be comfortable enough to be AUTHENTIC in our thoughts, actions and words.

Brian Tracy, in his book – “Focal Point” – says there are Two Steps you need to do to double your income.

First – Identify the things (the 20%) you do that contribute the greatest value to your earning potential.

Apply the 80/20 Rule or Principle – which states 20% of your actions contribute 80% of the value.

Then resolve to spend MORE time on those 20% activities.

Stephen Covey called them “Boulders” or First Things.
It’s learning to do The Hard Things First.

Second– Identify the 80% of your activities, customers, employees, products or services that provide low to no value and resolve to spend less time, effort and resources on them or better yet, eliminate them altogether.

Success is a choice.

There is an Abundance of Opportunities for everyone but only a small percent will ever find them – Why?

Because of CHOICE.

Those who become DOMINATE their market are Proactive.
They take Personal Responsibility.

Accepting Personal Responsibility means you refuse to make excuse or blame others for anything in your life that you’re not happy about.

Accepting Personal Responsibility is the very foundation of high self-esteem, self-respect and personal pride.

When you make excuses, blame others, complain or criticize, you essentially give away all your power to someone or something else.

These are all Principles or Natural Laws of God.

Here is the best definition of a Principle I’ve seen:

Principles are:
UNIVERSAL: They work everywhere.
TIMELESS: They work all the time. Past, Present and Future.
SELF-EVIDENT: You can’t argue against them.

Know what’s important. Know where to place your ‘X’.

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Double Your Business in the Next 12 to 24 Months

Referrals are one of the easiest and cost-effective ways to double your business in the next 12 to 24 months!

The best way to double your business is to have every customer bring a new customer.

And the very Best way is to have every Ideal client (the 20% of your clientele that generates 80% of your revenue and profits. The 80/20 Rule) bring you a new client, just like them.

What would it be like where prospective customers call or walk in pre-sold and ready to buy?
How would your business and your personal life be different?
What would happen to your stress levels?
What would be the impact on your financial security?
How would it feel to have a stable income and cash flow?
How would it affect your family life?

What if you could cheerfully outspend your competition by 2-to-1 or 3-to-1 or even 4-to-1 to bring in your IDEAL customer?

You would destroy some of your weaker competitors.

Almost every business owner I’ve ever spoken to says they get most of their business from referrals…and yet, while they may not exactly be living paycheck-to-paycheck, they do not Dominate their market.

In fact, they pretty much have good months and bad months; just like their competition.

Their income, cash flow and their personal time is not stable and consistent.

They don’t make it easy for their clients to refer.
They put all the risk on the customer.
They rely on tactics and practices instead of Principles.
They forget that selling is all about relationships.
They have systems based on policies & rules instead of Principles.

They are reluctant to ask for a referral because they think their customer believes it is only for the money!

If you want your ideal clients to refer other ideal clients, you have to make it easy for them to do it when it’s natural for them to do it.

Not just because you are paying them by offering a chance to win a new iPad or even if you are offering them a free iPad IF they refer.

When the subject of whatever your business is about comes up in conversation, you want your ideal customers to talk about you.

You want them to refer you.
You want them to be your outside sales force.

Referrals come pre-sold or at least mostly pre-sold.
They tend to spend more and stay longer.

And, the original customer that did the referring, now has even more emotional commitment to you so consequently, their Lifetime Value increases.

Four things almost every business owner seems to have in common:
1. Not enough time – personal and business
2. Uncertainty of income and cash flow
3. Not enough clients or more accurately, not enough of the “right” clients
4. Not enough of the “right’ employees

What would it feel like to have all of these things?
• More time – both business and personal
• Less unanticipated problems which will mean less headaches and less stress
• Consistently improving results which will mean consistently improving income and cash flow
• Relationships of trust with every employee, vendor and client.
• Customized Solutions that work for you. Every business and owner is unique.
• Personal 1-on-1 mentoring where you can rely on someone with competence and character to help you to ask the right questions, come up with the right solutions, help you anticipate problems before they arise.

What would your life be like a year from now if you were achieving one of the following:
1. The same results you are now getting but with less time, effort and/or money invested on your part.

2. Better results with the same amount of time, effort and/or money invested on your part.
Or…Best of all

3. Better results with less time, effort and/or money invested on your part

Or…you might choose to spend more in time, effort and/or money and absolutely CRUSH your competition.

Principle Centered Marketing Selling & Business Practices is holistic in that it encompasses your employees, your clients and your systems.

Because we focus on principles and because you, your business and your challenges are unique, the solutions we create for you will be implemented in a different order than they would be for a different business with its own unique circumstances.

What works for another business may not need to be implemented in your business.

Thru our Smart Questioning process, we help you discover: What you want and need, Who your perfect employee and client is and How to best connect all the dots.

Principle Centered Marketing, Selling & Business Practices involves every aspect of your business from the message(s) in your marketing, to teaching and making sure every employee from the sales rep to the receptionist always know that the client is asking WIIFM (What’s In It For Me): To think benefits NOT features and that it’s all about providing Value.

We help you generate a business based on creating, growing and retaining your most productive clients and employees.

We help you create an environment based on trusting relationships.

Double your business in the next 12 to 24 months.


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What Are Your Clients really worth?

What are your clients really worth?…their Lifetime Value

If you don’t know your Key Performance Indicators are,  like the ‘lifetime value of your customers’, your ‘average margins’ and the ‘cost of acquiring a new customer’ you are flying blind.

How do you know what’s working and what’s not?
You can’t improve what you don’t measure.

Why is it so important to know the average profits you make from a new customer, the average profits you’ll make from a customer in their “lifetime” of dealing with you, and a few other key “metrics” of your business?

The reason is simple. Those key pieces of information can guide you in creating effective marketing and advertising strategies that make you real profits and help you DOMINATE your market.

Let me give you two examples…
Let’s say that your average client brings an average profit of $75 on every sale. And they purchase from you an average of four times a year and they stay your customer an average of 5 years.

The Lifetime Value or your customer is $75 x 4 times a year x 5 years = $1,500

Theoretically you could spend $1500 to bring in a new customer and still break even.

But this doesn’t even account for the number of referrals that client will send with the same Lifetime Value.

The point is if you’re spending less than $1,500 you know you’re making a profit.

If you KNOW you can afford to spend up to $1,500 in acquiring a new customers or retaining current ones, then you can create advertising, special offers and deals with that key number in mind…

Here is why big ticket retailers, like auto dealers really benefit.

According to NADA, the average new vehicle gross profit margin is $1088 and the average used vehicle gross profit margin is $1534.

Plus the average customer visits your service/parts department an average 2.5 times per year to the tune of approximately $700 in revenue or $350 of gross profit.

As an auto dealer let’s say that you make a gross profit of $1500 on the sale of a used car/truck. This customer then typically visits your service/parts department an average of 2.5 times per year at an average of $350 additional gross profit each year.

The first year value of this used car customer is $1500 plus $350 per year in service/parts gross or a first year value of $1850.
Consider then, a conservative 5 year lifespan with you and you have a conservative lifetime value of $3250.

If you are also a new car dealer, the first year value is approximately $1450.
The 5 year lifetime value of a new car customer is then approximately $2800.

Here is a different perspective:

Jeffrey  Gitomer in his book “Customer Satisfaction is Worthless, Customer Loyalty is Priceless”  says: The Value of a Customer is 20 Times his Annual Sale Volume

I’m going to take a more conservative approach and state that the value of a customer is 20 times his annual gross profit:

$1450 x 20 = $29,000 Lifetime Value (LTV) for a new car customer and
$1850 x 20 = $37,000 Lifetime Value (LTV) for a used car customer.

Your competitors who don’t know this Key Performance Indicators (KPI’s) will either lose their nerve or lose serious money trying to compete with you.

None of these calculations include the number of people she/he refers to you over their lifetime that you didn’t have to spend any money on attracting and convincing. These No-cost referrals have the same lifetime time values. 


When you begin to understand the magnitude of this way of thinking, you can easily grasp just how plausible it is to double your business in 12 short months.

I’ve just given you a tiny snapshot of the value of Key Performance Indicators. Knowing these metrics can make the difference between getting rich and going broke and, with your Key Performance Indicators in hand, you might discover that a certain kind of customer is far more valuable and profitable to you.

Go Back to the 80/20 Principle we discussed yesterday.

So you can gear your marketing efforts toward capturing those high value, high profit clients.

With the right information you can massively increase the profits in your business and multiply the power of all your business and marketing efforts.

Calculating the Key Performance Indicators of your business is not that difficult. For the motivated business owner who wants to DOMINATE his or her market, it is critical to know what they are to track consistently.

Imagine being able to make decisions in your business on advertising, marketing, promotion, merchandising, displays etc…with the hard-core data you need right at your fingertips.

The bad news is if you don’t have that data it IS costing you real money every day.

The good news is you can have access to the information you need simply and easily.

Principle Centered Marketing encompasses your whole business from the Inside-Out.

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The 80/20 Principle

Just like the 80/20 principle itself, I can almost guarantee that a very small portion of your current clients are providing you with the majority of your profits.

Start with Asking Smart Questions and focus on the 80/20 Principle.

Albert Einstein once remarked that if he were about to be killed and had only 1 hour to figure out how to save his life, he would devote the first 55 minutes of that hour searching for the “right question”.

Once he had that question, Einstein said, finding the answer would take only about 5 minutes.

Get help to find the answers to these questions and you will DOMINATE your market:

Who are the 20% of your clients that produce 80% of your revenue?

Do you have a clear understanding of what they “look like”, demographically and psychographically, so that you can target more of the same type of clients?

Think: Birds of a feather flock together.
What are you doing to solicit referrals from this target group?

How do you stay in constant and consistent contact with them?

How often do you communicate with them?

How do you reward them as a way of showing your appreciation?

Have you given them the opportunity to become a PREFERRED client?

What do you do to show you value their patronage?

What is the Lifetime Value of each of these client?

Keep it Simple.

Sherlock Holmes and Dr. Watson were on a camping trip. After a good meal and a bottle of wine they lay down for the night and went to sleep.

Some hours later, Holmes woke up and nudged his friend.
“Watson, look up and tell me what you see.”

Watson replied “I see millions and millions of stars.”

“What does that tell you?” asked Sherlock.

Watson pondered for a moment, “Astronomically, it tells me that there are millions of galaxies with potentially billions of planets.

Astrologically, I observe that Saturn is in Leo.

Horologically, I deduce that the time is approximately a quarter past three.

Theologically, I can see that the universe is magnificent and that we are small and insignificant.

Meterologically, I suspect that we will have a beautiful day tomorrow.
What does it tell you?”

Holmes was silent for a moment then said, “Watson, you idiot.
Someone has 
stolen our tent.”

When you try to over think something and make it complicated, it almost always fails.

Effective marketing is easy and simple when based on Principles.

Highly effective marketing begins with the right questions and focuses on the 20% that generates 80% of the profits.


We educate on and implement the Principles of Marketing
and we want to invest in our relationship with you.

We understand somebody has to make the first move, so we are providing this marketing audio program free of charge to you, not as something with low value, in fact we believe you’ve never heard anything quite like it.

We’re doing this to provide an investment in you and hopefully you will begin to understand some of the things we can help you with in your business growth.

Listen to Our Total Dominance audio program that teaches you a marketing plan that will make you the #1 company in your industry AND Totally Dominate your industry.
1. Learn the 2 Common Mistakes Plaguing Most Businesses Marketing
2. Learn a Simple 5 Step Formula for Every Marketing Piece You Ever Create
3. How to Stay Ahead of Your Competition-No Matter What Industry

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Everyone Goes Thru the Same Buying Decision Cycle

Except for the “impulse” purchase items (probably anything under $100) every customer, client or patient goes thru some sort of a Decision Cycle Until that cycle hits the Urgency stage, they may not even know they have a problem looking for a solution.

So, why stay in constant and consistent contact with prospects and clients?

Here’s an example to consider:
Have you ever noticed that until you are actually ready to buy…say something like a refrigerator, you never even notice the ads for refrigerators?

That all changes once your refrigerator stops working. You come out in the morning and there’s a pool of water on the floor. You open the door and there’s no light. Everything in the freezer is thawed. That sense of Urgency is suddenly really, really acute and now, almost miraculously, you see and hear all the advertising for refrigerators.

This is why it is so important to stay in constant and consistent contact with prospects and clients; creating, building and maintaining a relationship.

You never know when that Sense of Urgency is going to hit that Buying Decision stage.
But when it does, you want them to think of you.

In addition, who do you think they are going to refer when the subject of whatever your business product (or service), comes up in conversations?

Had your business stayed in contact, like a trusted adviser or best friend would have, they would be turning to you right now.

The first thing you need to do is make sure you are collecting all of the contact data of everyone who contacts your business in any way, shape or fashion whether it’s when they walk into your place of business or come to your web site.

Then you have to have a strategy, based on principles, of what to share, how often to share and in what manner or media to share with everyone on your list.

Here are just a few ideas of the “101” different ways to stay in contact:
• Keep educating them on your product(s), values, after-sale services, back-end products or services, consequences of not properly maintaining their product, etc. How many times have you been disappointed to hear one of your clients say, “I didn’t know you even offered that.”
• Send them updates on new products, services and trends in your industry and at your place of business
Entertain them with articles or videos with a human interest story especially if it involves you or your employees or your industry.
• Use video/vlogs to educate, create a personal touch by seeing you and your staff as real and authentic.
Solicit complaints before they become too big to resolve. This is HUGE. See my article “3 Reasons Your Customers Stop Buying From You”
• Know what their hobbies or interests are and send them relative information
• If they’ve already purchased, Follow-up to reinforce they have made a good decision and to clarify that they got what they expected and what you promised.

There are two principles at play here:
First is Servitude Heart – You can get everything in life that you want if you’ll just help enough others get what they want, and the second is Follow-up, Follow-up, Follow-up – As long as you are following up with something of value, you can’t stay in contact too much.

The key take-away is that it’s about creating relationships built on trust and confidence.

We want to invest in our relationship with you. 

We understand somebody has to make the first move, so we are providing this marketing audio program free of charge to you, not as something with low value, in fact we believe you’ve never heard anything quite like it.
We’re doing this to provide an investment in you and hopefully you will begin to understand some of the things we can help you with in your business growth.

Listen to Our Total Dominance audio program that teaches you a marketing plan that will make you the #1 company in your industry AND Totally Dominate your industry.

  1. Learn the 2 Common Mistakes Plaguing Most Businesses Marketing
  2. Learn a Simple 5 Step Formula for Every Marketing Piece You Ever Create
  3. How to Stay Ahead of Your Competition-No Matter What Industry
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3 Reasons Why Your Clients Stop Buying From You

The easiest way to increase your client base is to regain those who have gone inactive.

It can cost a small fortune to acquire a new client – but it costs almost nothing to gain back an old client.

Here are the three most common reasons your clients stop doing business with you:

1. Out of Sight, Out of Mind: Something happened in their personal or business life, totally unrelated to you, that caused them to temporarily stop doing business with you.
Once they stopped consistently having any kind of relationship with you…out-of-sight-out-of-mind syndrome sets in.

For most businesses, this accounts for over half of their lost business.

2. Bad Experience: They had a bad or unsatisfactory experience with you and simply got turned off.

The sad thing is that it was probably relatively minor in the grand scheme of things but it was enough to be an irritant.

And remember, I don’t care what business you are in, it is highly unlikely you don’t have competition that they can simply turn to.

The Silent Majority will kill your business:
• 96% of your customers who received rude or discourteous treatment will never say anything. Which means ONLY 4% will complain…but IF YOU Apologize and Resolve quickly, 70% of these will continue to do business with you.

• Want more bad news? Each of these unhappy customers will tell at least 9 other people and 13% will tell 20 other people.

• And 68% who stop doing business with you do so because of indifference…perceived or real.
(source: White House Office of Consumer Affairs)

The vast majority of business owners don’t think, even for a moment, that they or their organization might be the reason their clients stopped doing business with them.

That moment that you realize that 80% of “lost” customers can be easily won back is the day your business can have a paradigm shifting increase in business.

You know what else? I doubt your competition has thought of this either.

3. Their situation has changed and now they no longer can benefit from your product or service.

Now you might think there is nothing that can be done here, but you’d be wrong :)

By simply contacting these people and asking for referrals you will be pleasantly surprised at the positive results you will get.

Follow-up, Follow-up, Follow-up

If you have a website, you have to be doing Facebook marketing

Stay in constant and consistent contact with your clientele just like you would if they were your best friend.

I personally like emailing a video message every now and then but there are a lot of other ways to stay in contact and a lot of different messages.

The key is to do it consistently and provide messages of value that are personally interesting, educational, rewarding, or inspiring to your “friend.”

I have contacted a lot of local businesses and have subscribed to every email and newsletter mailing list they provide, but the sad thing is that every business I’ve signed up with merely goes thru the motion of staying in contact.

It is all cookie cutter newsletters or coupons or some other sort of sales communication.

While this is better than nothing, it isn’t better by much.

Marketing is Simply Selling and Selling is all about Relationships.

Our Principle Centered Marketing approach helps you to do this.

We want to invest in our relationship with you. 

We understand somebody has to make the first move, so we are providing this marketing audio program free of charge to you, not as something with low value, in fact we believe you’ve never heard anything quite like it.

We’re doing this to provide an investment in you and hopefully you will begin to understand some of the things we can help you with in your business growth.

Listen to Our Total Dominance audio program that teaches you a marketing plan that will make you the #1 company in your industry AND Totally Dominate your industry.

  1. Learn the 2 Common Mistakes Plaguing Most Businesses Marketing
  2. Learn a Simple 5 Step Formula for Every Marketing Piece You Ever Create
  3. How to Stay Ahead of Your Competition-No Matter What Industry
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