Category: video marketing

Why is online video such a powerful marketing tool?

The simple answer is that video can literally take control of your prospect’s mind and emotions.

Next to a face to face encounter, there is no better way to create and maintain that sense of “personal” interaction. They get to see you and hear you and get a sense of your personality and form an emotional attachment.

The same could, to a certain degree, be said for TV.  The difference is that now with smart phone capabilities, you can create a video that portrays authenticity, spontaneity and do it for next to nothing in expense.

You might think that’s crazy but have you ever cried at a movie or while you were watching a television show?

Have you ever felt thrilled at the happy ending and watched those closing credits right to the end?

Have you been watching a show so intently that you completely forgot what was going on around you? We all have and here’s why…

The area of your brain that deals with sound and sight connects with almost every other part of your brain, including the areas of your brain that control physical action.

Put another way a message delivered to your clients and prospective clients effectively [on video] can compel them to take the action you want them to take.  

The key is to have your online video created by someone who genuinely understands how to deliver an effective and compelling principle centered marketing message. And then put that video in front of the people who want to hear what you have to say.

People LOVE watching video.

Recent studies have revealed over 60% of online users are watching videos on the internet…so much so that it’s eating into TV viewing time as users go online instead of switching on the television set.

If you give your prospects videos that engage them, that entertain them, that give them a glimpse of “who you are” …while at the same time you’re educating them on why they should buy from you…they’ll come back and watch video after video that you create.  Some will even tell their friends!

In my very first Vlog here at PCM, I gave a demonstration of how easy and cost effectively you can do this.
See an example here: Sell Anything, Anywhere, Anytime

This video was done on my smart phone on the spur of the moment while taking my dog for a walk.

It may not be pretty and frankly it was too long at 7 minutes (a 1-3 minute video focused on ONE BIG idea or FAQ is all you need) but it encompassed authenticity and showed me as real person.

Consider these Stats:
• It takes 29% longer to understand the written word vs the spoken word.
• Google rankings increase with video content
• Videos can be easily shared to your website, blog, YouTube, or send them as an email messages.
• Wherever you post a video, the message is far more likely to be heard in comparison to writing.
• It’s also important to put your videos out on your social media outlets, such as Facebook, Twitter, Pinterest, etc.

Had I had this technology available 20 years ago when I owned my car dealership, I’d be talking to you from my own private island somewhere in the Carribbean.  :)

We want to invest in our relationship with you. 

We understand somebody has to make the first move, so we are providing this marketing audio program free of charge to you, not as something with low value, in fact we believe you’ve never heard anything quite like it.
We’re doing this to provide an investment in you and hopefully you will begin to understand some of the things we can help you with in your business growth.

Listen to Our Total Dominance audio program that teaches you a marketing plan that will make you the #1 company in your industry AND Totally Dominate your industry.

  1. Learn the 2 Common Mistakes Plaguing Most Businesses Marketing
  2. Learn a Simple 5 Step Formula for Every Marketing Piece You Ever Create
  3. How to Stay Ahead of Your Competition-No Matter What Industry
Please follow and like us:

8 Things Every Website needs to Include

There are 8 things every website needs to have in order to be effective at generating leads and sales.

1. Video – more and more important, although in my experience a lot of business owners just won’t do it. But if you can get over your nervousness, and get on camera saying who you are, what you do, and why you do it – that’s personal & powerful.

Example: As a car dealer, I would use my smart phone to take a short video at delivery showing my client walking around his or her new vehicle and driving away and then sharing that video via email with my client and posting it as a testimonial on my website.

You could use the same method in any other brick & mortar business.
The possibilities are endless.

2. Phone Number – Make sure your phone number is at the upper right side of every website page – It should also be obvious & prominent on your mobile site version too. Principle of Marketing: Always Make It Easy for your Customers to do Business With You.

3. Call To Action – You have about 3 seconds to convey who you are, what you do, and why the site visitor should care. If the home page is full of text about how great you are instead of what problems you solve, site visitors aren’t going to stick around.

4. Opt-in form – or some way to capture information so that you can market to them again. Offer something of value to your client as a way to capture their information.
Just saying “Sign Up for our updates” or “get our newsletter” will not cut it. Give people a compelling REASON to give you their information.

This underscores the importance of knowing your Lifetime Value of your customers or clients.

Once you know their value, it is a lot easier for you to calculate how much you are willing to invest or reward them with an “ethical bribe”.

5. Mobile Compatibility – It’s critically important that your website works properly with mobile devices (like iPads and Smart phones) Not just a tiny rendering of your entire site, but basic info like phone number, address, maybe a menu – depends on the business. Right now over 60% of local searches are done on a mobile phone and that’s only going to increase

6. Testimonials and Proof – If people love your service and you’re the best in your industry, say so! I believe the best way is to collect video testimonials of your customers saying that in person.

7. An effective “About” page – Typically your “About” page is the second-most visited page on your website. People want to know who they’re dealing with. Don’t hide behind vague reassurances or terminology, especially if you’re local. Videos of you and your staff are highly effective.

8. Social Media Connection – Now, more than ever, it is very important to have a connection between your website and social media.
Have you ever searched for something on Amazon and the next time you went to your Facebook page, you saw an ad for that very same product? That’s re-targeting.

Think about this: You spent thousands of dollars to create a website with the sole purpose of generating leads and ultimately sales. Don’t waste that investment by treating it like a digital yellow page ad.
That is just a waste of you money, time and effort.

The only goal of marketing for a brick & mortar business is to drive traffic either to your place of business or to your website and then you have to convert that traffic to sales.

With this simple tool of Facebook re-targeting, you make sure that everyone that visits your website, continues to be exposed to your message, product or services.

It requires a minimum of 5 “touches” before people begin to “hear” you message, and several more exposures (touches) before their action is initiated.

These simple 8 website principles are your key to having an effective web site that generate additional sales.

Please follow and like us:

Sell Anything, Anywhere, Anytime

If I’d of had this technology, information and paradigm 10 years ago, I’d
be sending this from my own private island somewhere in the South Pacific. :)

Watch this video I made on the “spur-of-the-moment” and with just a little
imagination on your part, I’m sure you’ll be able to see what I see and relate
to you in this video I shot while walking my dog in the country.

I could have put another quarter million dollars in my pocket with this technique of being able to sell anything, anywhere, anytime.

I don’t care what kind of business you have, I can show you how to increase traffic
and increase your income with this simple tool and way of thinking.

 

Please follow and like us: