If you have a doorknob that customers can turn, Facebook is for you.
If you sell something that is Unique, Facebook is for you.
If you sell to consumers, Facebook is for you.
If you sell a fun experience, Facebook is for you.
A high ticket business, like an auto dealer is probably at the top of the list of businesses that can benefit from Facebook Direct Targeted marketing, but frankly just about any brick & mortar can benefit.
What if you could predict, with uncanny accuracy, who was likely to buy from you and who wasn’t.
Would this be a huge competitive advantage?
What if you had a way to know more about your clients and potential customers than they knew about themselves?
What if you could spend pennies to reach large numbers of people then have the ability to easily sift thru the whole lot and cherry pick the ones most likely to buy from you?
The Facebook marketing application is the ultimate sales tool to accomplish any and all of this, because selling & marketing is all about relationships and Facebook is the ultimate relationship building tool.
We have an Essential Elements Discovery process where we help every business owner figure out their target market before we start helping them with their Marketing, Selling and Business Practices.
One of these Essential Elements is determining who your Target Audience is. Learn more here:
One of the greatest strengths of Facebook marketing is your ability to target specific consumer groups who are highly engaged. In fact, Facebook is 89% accurate in their targeting capabilities. It’s almost scary how accurate they are.
Determining your Target Audience:
To market and sell your business, product or service properly, the very first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are, etc…Every marketing piece must know what your clients and potential clients “hot buttons” are; what’s important or relevant to them.
People only care what’s important to them, not what’s important to you.
Your customers and prospective customers are always asking, WIIFM? (What’s In It For Me)
Once you find who the target truly is then you can know what their hot buttons are.
Facebook marketing helps hone in on the following:
Demographics like:
- Geographic location
- Income
- Gender
- Education
- Language
- Occupation
- Religion
- Age
- Political affiliations
Psychographics like:
- Spending habits
- Hobbies
- Values
- Concerns
- Desires
- Lifestyles
- Interests, hobbies and activities
- Type, style model of vehicles owned
- Who is a likely new or used vehicle buyer within the next 365 days, 6 months or next 90 days.
Leads, warm leads and HOT leads! - What brand they are most interested in
- Age of vehicle they now own
- You can hone in on your competitors customers and market area
- General shopping behaviors (grocery, retail, etc.)
- Where they get their digital information from
- Travel habits
- How recently did they purchase a home
- Who is likely to move within a certain time period…(you set the time parameters)
- Who has recently moved
- Likely to purchase a home with a certain time period
- Type of charitable interests they have
Just to name a few…
If you are one of the few that actually collects customer data and already has an email marketing strategy, we can supercharge your marketing by downloading your customer’s emails or phone numbers into Facebook and create a custom audience within Facebook for you.
Then, to sweeten the pot even more, we can take this list of your existing customers and create a “look alike” audience of potential clients that have similar likes, interests and behaviors.
This is where knowing your 20% that generate 80% of your revenue and profits (the 6th Element in our Essential Elements Discovery Process) really starts taking your business and personal life to a whole ‘nother level.
The thing about Facebook Direct Marketing is that the possibilities seem endless, and in a way maybe they are, because they are constantly changing and enhancing their marketing tools.
Caveat: Unless you are doing this full-time, the typical business owner wouldn’t and shouldn’t do this on their own.
To further your understanding of this Essential Element, read my blog here: Who should you be selling to?
We help small business owners Work less and Make More money by helping you to:
• Leverage your time
• Increase your cash flow & profits
• Identifying and focusing on the Right clients, employees & products/services
How: By implementing the 80/20 Principles of Marketing, Selling & Business practices, strategies and techniques.
• Essential Elements Discovery Process
• Automated Email marketing
• FB marketing
• FB retargeting
• Video marketing
• 1-on-1 “Do It For Me” coaching, consulting, mentoring
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It is better to talk to 10 people and convince them 100% of the way then to talk to 100 people and only convince them 10% of the way. – Jay Abraham