Just like the 80/20 principle itself, I can almost guarantee that a very small portion of your current clients are providing you with the majority of your profits.
Start with Asking Smart Questions and focus on the 80/20 Principle.
Albert Einstein once remarked that if he were about to be killed and had only 1 hour to figure out how to save his life, he would devote the first 55 minutes of that hour searching for the “right question”.
Once he had that question, Einstein said, finding the answer would take only about 5 minutes.
Get help to find the answers to these questions and you will DOMINATE your market:
Who are the 20% of your clients that produce 80% of your revenue?
Do you have a clear understanding of what they “look like”, demographically and psychographically, so that you can target more of the same type of clients?
Think: Birds of a feather flock together.
What are you doing to solicit referrals from this target group?
How do you stay in constant and consistent contact with them?
How often do you communicate with them?
How do you reward them as a way of showing your appreciation?
Have you given them the opportunity to become a PREFERRED client?
What do you do to show you value their patronage?
What is the Lifetime Value of each of these client?
Keep it Simple.
Sherlock Holmes and Dr. Watson were on a camping trip. After a good meal and a bottle of wine they lay down for the night and went to sleep.
Some hours later, Holmes woke up and nudged his friend.
“Watson, look up and tell me what you see.”
Watson replied “I see millions and millions of stars.”
“What does that tell you?” asked Sherlock.
Watson pondered for a moment, “Astronomically, it tells me that there are millions of galaxies with potentially billions of planets.
Astrologically, I observe that Saturn is in Leo.
Horologically, I deduce that the time is approximately a quarter past three.
Theologically, I can see that the universe is magnificent and that we are small and insignificant.
Meterologically, I suspect that we will have a beautiful day tomorrow.
What does it tell you?”
Holmes was silent for a moment then said, “Watson, you idiot.
Someone has stolen our tent.”
When you try to over think something and make it complicated, it almost always fails.
Effective marketing is easy and simple when based on Principles.
Highly effective marketing begins with the right questions and focuses on the 20% that generates 80% of the profits.
We educate on and implement the Principles of Marketing
and we want to invest in our relationship with you.
We understand somebody has to make the first move, so we are providing this marketing audio program free of charge to you, not as something with low value, in fact we believe you’ve never heard anything quite like it.
We’re doing this to provide an investment in you and hopefully you will begin to understand some of the things we can help you with in your business growth.
Listen to Our Total Dominance audio program that teaches you a marketing plan that will make you the #1 company in your industry AND Totally Dominate your industry.
1. Learn the 2 Common Mistakes Plaguing Most Businesses Marketing
2. Learn a Simple 5 Step Formula for Every Marketing Piece You Ever Create
3. How to Stay Ahead of Your Competition-No Matter What Industry