Principles of Creating Your Path of Least Resistance

Creating the life you want involves understanding the Principles of Creating.

Once you understand Principles, there are “101” different tactics you can take.

Just remember this MAIN Principle: “Never Break the Laws of God or man.”

Energy moves where it is easiest to go – the Path of Least Resistance.

You are exactly where you are right now by following that Path of Least Resistance.

Just after I purchased my dealership, I hired two coach/mentors.  One was Jay Abraham to help me develop my marketing skills and the other was Robert Fritz.

Robert Fritz had written a book called “The Path of Least Resistance” and created a system called Structural Thinking.

From this thinking I created 4 Principles of Creating:

  • Begin with the End in Mind
  • Honestly evaluate Current Reality
  • Take Action
  • Evaluate your progress & Adjust Actions and/or Clarify the End in Mind.


Robert Fritz taught me Three Important Insights:
1. You go thru life taking the path of least resistance.
We all do – all humans and all of nature.

You may try from time to time to change the direction of your life – your eating habits, the way you relate to others, your attitudes, etc. You may even succeed for a while, but eventually, you probably find yourself right back at the old habits and behaviors.

This is because your life – all of life for that matter – is determined by God’s  Laws of Nature to take the path of least resistance.

2.The underlying structure of your life determines the path of least resistance. 97% of us are following old entrenched patterns.

3. You can change the fundamental underlying structures of your life.
Just as engineers can change the path of a river by changing the structure of the riverbanks so that the river flows where they want it to go, you can change your basic structure of your life (your business, relationships, etc) so that you can create the life you want.

How to Create the Results you want

Step 1Begin With The End in Mind.  Be very clear about WHAT you want.  What does the Desired End Result look like? Ask why five times until you’re real clear and will recognize it when you see it.

Sometimes the idea is general and sometimes it’s specific.

Sometimes it’s like knowing you have to move in the direction of the mountain range you see 100 miles away and sometimes, you see the exact spot on the mountain where you want to End up.

Right now, you can only see the mountain range; the peaks of the mountains in this range are covered in clouds and fog.

But, you know where the mountain peak (GOAL) that you want is in that mountain range so you start moving toward it. As you get closer, you can see more detail; you can see the mountain you want so you move toward the base.

With each step, you can see more and more clearly. You adjust your course accordingly and start climbing the mountain and again as you climb higher, you see more details and eventually you come out of the fog and cloud cover and can clearly see the peak (GOAL).

The most powerful question you can ask yourself is WHAT DO I WANT?

It’s a question about results. What is the result or results I want?

If you focus on the “how” question before the “what” question all you can ever hope to create is a variation of what you already have.

Step 2Honestly Evaluate Current Reality. Be very honest about Current Reality or the Actual State of things as they really are.
Honesty and Objectivity are critical. Good, bad, or indifferent, you need to develop the skill of viewing reality objectively.
It is critical you know what is going on with accuracy and clarity.

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Paradigm Analysis: What is your worldview that affects the way you see/perceive things?  REMEMBER: If you start with the wrong assumptions, you’ll come to the wrong conclusions.
  • Circle of Influence analysis. Who do you surround yourself with that influences the way you think?  Remember this axiom?  Garbage in/Garbage Out.  Surround yourself only with people who really support you and your cause; and eliminate from your Circle of Influence those who do not.

Essentially you are asking yourself what Strengths do I have personally or in my life right now that will help me attain this goal?

What weaknesses might I have to be aware of or overcome?

What opportunities and what threats are there that might help me or prevent me from achieving this goal?

This is where you ask yourself Why? Why am I in the position I’m in? What have I done in the past that has stopped me from attaining goals.

What, in my environment or cast of friends has prevented me from attaining what I want?

What do I have to learn? Or unlearn? What associations do I have to stop?or start?

Who is accomplishing what I want to accomplish and how might I model them?    This is not an exhaustive list of questions but a starter.

Step 3.  Take Action. Create ACTIONS to achieve Desired End Result.   Creating is about innovation, invention, and learning; as opposed to following convention. Some actions will help move you to WHAT you want, but some won’t, in fact maybe most won’t….and that’s ok.

  • Discipline yourself to Put 1st Things 1st
  • Test & Evaluate are keys: Test small; test often: sometimes the action works and sometimes it doesn’t.  Failure is ok BUT learn to Fail Fast.
  • Learn to ask Smart Questions:
    • What’s working?
    • What’s not?
    • What can I do better?
    • What’s the Next Action required?

 A good question to ask after you write out an intermediate DER/Goal or action step is “What is the next step required? “

EXAMPLE: One of your actions might be to take a class at your local technical college.

By asking yourself “What is the next step required?”  you might answer “Call the school.”  Again “What is the next step required?”

Answer:  look up the phone number.

I have found this simple question to be tremendously beneficial.

It forces me to think “one step at a time”

You know the old saying “What is the best way to eat an elephant?”

Answer: One bite at a time.

Step 4Evaluate your progress & Adjust Actions and/or Clarify the End in Mind.    Plan – Do – Check – Adjust (Adjust the direction before you adjust your DER/Goal).

Here is the life-cycle of problem solving as taught by Robert Fritz and why it doesn’t work.

The Problem
Leads to action to solve the problem

Leads to
Less intensity of the problem

Leads to
Less action to solve the problem

Leads to
The problem remaining

What usually drives the problem is the intensity of the pain felt from the problem.

Once the intensity of the pain is lessened, 97% of us have less motivation to continue to act.

I run into this version of thinking all the time when I am helping people set and achieve goals.

The hardest part is getting them to admit to what they want, regardless of whether they think it is possible or not.

If I am dealing with someone who has never set goals, and I ask them what is the Desired End Result they want 5 years from now, or one year from now or next week, inevitably the answer is based on what they think is possible.

This limits your thinking. You want what you want. Go for it. Create a plan to achieve it.

9 Specific Steps to Attaining your Desired End Result or Goal:

  1. Make a Commitment that you are going to reach your DER/GOAL.
  2. Commit to daily accountability – You can’t manage what you don’t measure. Track EVERYTHING.
    Every DER/GOAL has to be broken down into small daily actions.
    Commit to no more than 6 BOULDERS a day.
  3. Work on strengthening your strengths. We are all born with God-given talents and abilities. Some of these talents are a 2 or 3 on a 10 point scale; but every one of us has “NATURAL” talents of a 6 or 7;
    Focus your lifetime on improving at least one of these talents/strengths to where you attain a 9 or better ranking.
    It takes about 10,000 hours of practice to do that but the rewards are phenomenal.
    A Talent of a ‘9” is worth about $1,000,000 a year.
  4. Change direction before you change decisions.
  5. Get all the help you can. I have never been without a coach, mentor or advisor in all my adult life.
  6. Every day, think about your DER. Picture it; feel it; smell it. Make it as real-feeling as possible.
    Whatever you want to Create, you must see yourself as already HAVING it, or BEING it or DOING
    Always focus on what you DO WANT not on what you think is possible OR what you don’t want.
  7. NEVER start your day without a clear list of PRIORITIES. Your To Do list. No more than 6 BOULDERS every day. Put 1st Things 1st.
  8. Learn to be DIFFICULT when it counts. This means being Assertive; standing up for yourself in an honest, positive, appropriate way…Your rights, feelings, thoughts and opinions.
    How to be assertive:
    A. Think Win-Win…or No Deal. Understand that you have the right to walk away from a situation or relationship if it isn’t mutually beneficial.
    B. You must have Self-respect before there can be mutual respect
    C. Listen with the Intent to Understand, rather than simply listening with the intent to reply and Expect The Same in Return.
    D. Think ‘C’ mode: controlled, calm, centered, charming, composed, collected, and coolheaded.
  9. 80/20 Rule: Identify the actions that contribute the GREATEST value. DO THEM.  Eliminate or delegate all others.

For every minute spent in planning, you save 10 minutes in Implementing.   That’s a 1000% Return on Investment.

 The good news is that there is no rush to completing this Creating process.

There is actually tremendous benefit just in the process.

Make this a lifetime project.

I studied Qi Gong from a Master Chun Yi Lin. I once asked what the consequences were of doing a step incorrectly and he wisely said  “There is no wrong way. There is good, there is better and there is best.”

If you are ready to take your life and your business to another level, contact me. I know of no way to do this without a coach.

History is filled with examples of individuals creating results that were previously thought impossible.

Our society  puts a high premium on reasons and excuses.

Most people learn that if they have a good reason for not succeeding, they can sometimes avoid negative consequences.

Once you have learned the Principles of Creating thru Structural Thinking, you will naturally always follow the Path of Least Resistance.

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Creating the Life You Want

One of the most substantial elements to Creating the Life You Want are the people you surround yourself with.

There is a saying:  “Show me your friends and I’ll show you your future.”

Every responsible parent knows how important the relationships our kids have is to their future.

Robert Fritz was a mentor I had hired years ago to help me create the success I desired for my auto dealership.

In his book “Your Life as Art”,  he has a Rule of Thumb on this issue:

“Surround yourself with people who support you, support what you are doing, and root for your success. Avoid people who do not support you, do not understand you, do not like you, do not wish you well, and would like nothing better than to watch you fall on your ass.”

Life is all about relationships.

And as with everything else in life – Principles Rule.

Two very powerful and foundational habits, as taught by Stephen Covey, for cultivating and maintaining relationships that are positive rather than negative:   Seek First to Understand, Then to Be Understood and Think Win-Win…OR No Deal

 The truth is each and every one of us would be better off having no friends than the wrong friends.

Sometimes you just need to take a stand for yourself.

How do you pick who to let into your Creative Circle of Influence:

They must be truthful and integrity based.

They must know you well enough to have valuable insight into who you really are – what motivates you, what your strengths and weaknesses are.

They must actually like you…just the way you are.

They care about your success….they care enough to be TRUTHFUL.

The Wisest (and Richest) man who ever lived – Solomon – has words on this as well:   “The righteous choose their friends carefully,  but the way of the wicked leads them astray.” – Proverbs 12:26 (NIV)

In the end, it all comes down to our freedom to choose and our freedom to act.

We can choose to allow ourselves to achieve success or not by the choices we make.

I love the old story of a man who believes in God with undying faith.

One day a flood comes and water begins to rise and rise and he is forced to climb out onto the roof of his house.

Civil defense sends a boat to rescue him. He refuses to go and tells his would-be saviors that he has faith in God and that everything will be all right.

He then refuses help from a helicopter that attempts to rescue him.

The water keeps rising until the roof is now underwater, and he is havingtrouble keeping his head above water.

In a last ditch effort, the Coast Guard sends in a small submarine to save the drowning man. He waves them off and says, “Don’t worry, I believe in God.”

As his last words are uttered, more bubbles than sound, he drowns.

He wakes up at the Pearly Gates.

When he realizes where he is and what happened, he is really mad!

“I had faith in God, and what does he do? Drowns me!!”

Saint Peter shakes his head, smiles and says, “God sent you a boat, a helicopter and a submarine. What more do you want!”

Surround yourself only with people who really support you and your cause; and eliminate from your Circle of Influence those who do not.

My challenge to you: How do these Principles and Rules apply to your business life?

Where you see the word “Friends” substitute “customers” or “Target Audience” when appropriate   Learn More at Who Should You be Selling to? 

Life/Circle of Influence = Business

Creating the Life You Want requires that you have a clear understanding of WHO should be in your life in the first place.   Begin with the End In Mind.

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Be a Big Fish in a Small Pond Principle

Our country was founded on the Principles of God and Two Common Laws

1. Honor all Commitments; Do what you said you would do.

2. Do not covet; Never encroach upon another’s person or property.

There are NOW tens of thousands of man-made laws and regulations in this country derived from man’s belief he can supersede Gods Natural Laws (Principles) and somehow fair better.

When you understand the Principles it is easier to spot the laws and regulations that no longer serve justice but rather simply serve the political system that is now in control.

My point is:  A foolish person memorizes formulas. A wise person understands principles.

Wisdom doesn’t live by a set of rules, but in the understanding and applying the principles behind them

You can recognize a Principle because they are:

Universal – They work everywhere

Timeless – They work all the time; past, present and future

Self-evident – You can’t argue against them.

Especially as you start out in life, always look for the opportunity to dominate a small pond or market; and then keep either adding “ponds” that you dominate or move to slightly larger ponds and dominate them.

Find your niche; find your audience and become the “expert” that others flock to, to ask you to help them solve their problems.

This is about finding or creating ways to differentiate yourself and make yourself stand above the crowd.

When I first started to sell cars, I became the product knowledge expert in our dealership. When anyone had a product knowledge question, even management or other departments, they came to me first.

By becoming an expert in this niche, it gave me a lot of latitude, respect and eventually a management position…which eventually helped me to my purchase my own dealership.

When you are the Big Fish in a small pond it is easier to create lasting relationships, it is easier to demonstrate your worth and it is easier to stand out.

A critical Rule of this Principle is Constant Improvement.

Be a Big Fish in a Small Pond…and always be looking to seek or make a bigger pond.

This could be a geographic pond; psychographic, product, pricing, expertise, etc.
1. Pick a certain type of consumer.  Example:  Death Wish coffee has decided to market their coffee to the consumer who wants extra caffeine.
2.  Create a different kind of experience when the customer visits you.
3.  Constantly change what you offer – like TJ Maxx
4.  Focus on Price and/or Value.

The possibilities are endless.

Principle of Big Fish in a Small Pond can be articulated in marketing like this: It is better to reach 10% of the market and persuade them 100% of the way than to reach 100% of the market and only persuade them 10% of the way. 

There are three things we focus on when we help our clients and all of our plans are based on them.

Market – Who is your Target Audience and what is their “language”.

Message – What is your USP (Unique Selling Proposition; your story)

Media – Which media(s) are best suited for you at this time to give you the highest ROI

We believe in and understand Facebook marketing, email marketing and utilizing video in both to enhance your persuasion.

But, there are times media like newspaper, direct mail, radio and/or television are appropriate.

You can even utilize this principle when purchasing space and/or time on these different media platforms.

As a small business, you don’t have a huge budget to spend like BIG business so you need to spend wisely.

Always think ROI (Return on Investment) and how QUICKLY am I realizing this ROI in terms of profit and cash flow.  Money I can put into my bank account TODAY!  If you want immediate improvement to your bottom line, you have to implement Immediate Response Marketing regardless of the media you choose to use.

I learned marketing principles from Jay Abraham and hired him as my mentor for about a year when I first purchased my dealership.

His favorite saying to me was: It is better to talk to 10 people who want to hear what you have to say, than 100 tire-kickers.

Here’s the Principle to remember and burn into your mind:
It is better to reach 10% of the market and persuade them 100% of the way than to reach 100% of the market and only persuade them 10% of the way.

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