Almost anyone can deliver results for a quarter or two but the real challenge is to create a business that can sustain both the Goose and the Golden Egg, year after year.
Delivering superior performance while building the production capability to deliver it, again and again, is the very definition of greatness in any enterprise.
Why is this so?
Aesops Fable: The Goose and the Golden Egg
There once was a country farmer who discovered in the nest of his pet goose a glittering golden egg. At first, he thought it was some kind of trick to deceive him. But he decided to have the egg appraised and to his surprise discovered the egg was pure gold.
He becomes more excited the next day when the goose lays another golden egg. Day after day, he continues to find another golden egg. He becomes fabulously wealthy.
But with wealth comes greed and impatience. Unable to wait day after day for the golden eggs, the farmer kills his goose in order to get all the golden eggs at one time.
But when he opens the goose, he finds it empty. There are no golden eggs – and now he has no way to get more.
The farmer destroyed the very thing that produced them.
Within this fable is a key principle to sustainable success.
Sustaining success is a function of two things: What is produced [the golden egg] and the capacity to produce [the goose].
If you only focus on producing the golden eggs and neglect the goose [building production capacity for tomorrow] you will soon be without the golden egg.
The key lies in balancing of Achieving Results and Building Capability.
Operating from your 80/20 Sweet Spot is one way to achieve this balance.
We approach the goal of superior performance by helping you focus on and deliver specific results and build more sustainable production capability.
Under these two areas [Achieving Superior Results and Building Sustainable Capability] we work with you in three areas:
- Execution of Getting the Right things Done. Achieve specific results like increasing sales, improving quality, scalability, clarity of marketing messaging, or other specific initiatives that are in alignment with your overall goals, guiding principles and mission.
Building Sustainable Production Capabilities
- Developing Principle-Centered Leaders. We help build sustainable leadership capabilities based on principles, character, alignment and the ability to achieve consistent We build principle-centered leaders.
- Individual effectiveness. We help small business enterprises to increase the personal performance of their staff. We build personal greatness.